The Project
Background
Pinterest is a visual discovery engine and social media platform where users can share and discover images, videos, and ideas, organized into boards and "pins" for inspiration, planning, and shopping.
Type
Add a feature
Role
UX & UI Design
Tools
Figma
Duration
4 weeks
The Research
Goals & Methodologies
The goal was to find which areas the Explore page could be improved on and what features can be added to increase utilization of the page.
Methods used for research
Competitor Analysis
Surveys
User Interview
Competitor Analysis
I analyzed several websites that also have an Explore page and identified the layout and main features that create the experience for users.
Survey
The participants of the survey were current Pinterest users. With this data, I was able to gather detailed opinions about the current design and how to build a better design.
Survey participants were all regular users
The percentage of people that use Pinterest have utilized the Explore page, showing demand
The opinion were very spilt, which indicates there is room for improvement of the design
If all users have purchased through Pinterest, it shows that optimizing the shopping experience is a priority
Survey found that more shopping traffic has gone through the Explore page than just normal browsing
This poll was put out to gauge which categories could be a good addition as a section in the Explore page
User Interview
I conducted four interviews with Pinterest users. These participants varied in age and proficiency in technology, ensuring insights into remaking the Explore page user friendly for everyone.
75% of participants reported some type of dissatisfaction with the current functionality of Pinterest
50% of participants reported that they were interested in more personalized content
The revisions
I saw a small problem in the execution of the design, but the layout had a solid foundation.
I kept the original categories and tweaked the UI. The one addition to the page was the trending tags. It was originally located in the dropdown of the search bar but it would get more interaction if it was out in the open.
For the visual design, I varied the size of the article links to break up the straight solid grid and more of a playful tile layout like the home page.
The shopping spotlight received a 4x4 tile instead of one picture to differentiate the section from the others. Another reason was to show more of what each shopping category included to attract more clicks.